About Us

Crew 23 is your modern-day pirate crew, sailing away from burnout. Here to empower you to reclaim joy, live consciously, and wear something you believe in!

 

At Crew 23, our mantra is THIS LIFE FOR ME.

“This life for me” is more than a slogan. It’s encouragement to take back control and reclaim authority over your life. Do the things that make YOU happy – after all, this is your life. You get to choose what’s in it. This is your call to seize the day, pursue passions, and live the life you’ve always dreamed of. This life for me!

 

Who We Are

We’re just like you. Transitioning away from the life we were told we were supposed to live. Most of us have found out the hard way that the old equation of success is no longer relevant. We’re moving into the idea of freedom and joy. Pursuing a new purpose and seeking community. It may be hard to shift your perspective from the old to the new, but we’re here to do it with you. Crew 23 is the cheerleader you never asked for. Here to support your journey and remind you that this life is yours!

Our brand is committed to accompanying this lifestyle with apparel and accessories that embody the spirit of the journey we’re all on. Each piece in our collection is not only crafted for comfort and style, but also to remind you of this calling. Whether it’s the crew logo or one of our t-shirts with your favorite leisure activity or your dream travel location, we hope it sparks joy, reignites your passions, and reminds you that we’re in this together, as a crew.

  

Sustainability, Obviously

We think about sustainability, so you don’t have to… Focus on your journey, and still feel good about what you wear.

We’ve built our brand with the planet in mind. We initiate the creation of each item the moment you place your order, only creating what’s needed. While it might take slightly longer to reach you, this made-to-order approach helps curb overproduction and reduce waste.

Furthermore, for every order placed, Crew 23 plants a tree. This initiative helps regenerate the very landscapes we cherish and ensures that the adventures can continue for generations to come.

  

Why Pirates?

Pirates are often associated with the concept of freedom - specifically from their rejection of established norms. This rebellious freedom similarly resembles the transitional voyage we're on to define our own version of success in a modern world. 

Secondly, Pirates don’t operate solo - they have a crew! We’re here not only to be your anchor and your encouragement, but we’d love to build a community of Crewmates! If you see someone else in Crew 23 gear, say hi. We’re in this together. We’re all part of the crew.

A pirates life for me! ⚓︎